Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTOR FROM:MARKETING MANAGER DATE:twenty-sixth AUGUST 2003 RE: onward motionAL scheme: MAXI-FRESH mouthwash 1.0 INTRODUCTION -The Malayanansian oral hygiene market consists an estimated 2million users with an estimated market surface of RM30, 500, 000.00 -Relatively matured market with minimum players. Market leader, Listerine, Oral-B. -Purpose of the proposal is to inspire merchandise and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh utterwash. 2.0 jell MARKET 2.1 Market Segmentation:- 2.1.1 Geographic:i) East and westmost Malaysia 2.1.1 demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income, 2.2 come out Market: - 2.2.1 Differentiated merchandising: i)Malay Muslim, Middle-income group, health conscious, looking for non-alcohol products. ii)Children 2.3 emplacement: - 2.3.1Products Attributes: i)Non-alcohol anti-septic mouthwash. ii)Reposition com duckyitor. Alcohol mouthwash i s unhealthful to health. 2.3.2Product Price/Quality: i)Shocking last(a) damage, superb quality. 3.0 MARKETING MIX 3.1 crossroad: - 3.1.1Branding i.Maxi Fresh Mouth Wash is associated with the family brand, PriceAbuse.com that symbolises uplifted quality, low impairment with the tag nervous strain Good things need not be expensive 3.1.2Packaging i.400ml pet bottles with multi coloured labels. 3.2 PRICE: - 3.2.1 Retail price to be controlled at RM5.00 per bottle. Which is priced lower then the average mouthwash by 50%. 3.3 DISTRIBUTION communication channel: - 3.3.1 CONVENTIONAL CHANNEL: - Hypermarkets, Supermarkets, motley Shops, Pharmacies 3.3.2 UNCONVENTIONAL CHANNEL: - Mosques, Secondary Schools, Book Stores 4.0 publicity STRATEGY - Integration of pull and push strategy to achieve corporate and marketing objective. 4.1ADVERTISING 4.1.1Objective: -i. make awareness and encourage purchases (pull & push element) 4.1.2Budget: - i. RM 150, 000.00 4.1.3Message: -i. N on-alcohol, high quality, and acceptable pri! ce. halal (recommended for Muslim) 4.1.4Media: - i. News paper - Berita Harian, leading Malay phrase daily news paper. - The Star, leading English language daily. ii. Magazine- Wanita, Malay language ladies magazine. Readers age 25 to 45. Mostly mothers. i. Billboards... If you want to get a full essay, severalize it on our website: OrderEssay.net

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