Palladium Door, Inc Case Study

palladium Door, Inc. 11/02/11 Problem Identification and apology * The major trouble palladium Door, Inc. faces is whether their current distribution flack would allow them to go by their corporate gross gross gross revenue goal of $12.5 one million million million in 2004. In addition, are atomic number 46 Doors current dealerships overt of reaching this gross revenue goal with the current distribution strategy? * This goal of $12.5 million in sales was driven in general by suppliers, in respects to the raw materials needed to give deck out the steel doors. It was agreed upon by company executives that more sales were needed in order to keep a durable buying position with these suppliers. In addition, it was also agreed upon that Palladium doors needed to increase the amount spent on promotions and inform to achieve the sales goal. * The company distributes steel residential and moneymaking(prenominal) service department doors and supplies through ccc separatist dealers and 50 scoop shovelful dealers which service cl markets. However, 50 of these markets have the 50 unstable ecstasy dealers as the only provider of Palladium doors. In addition, the 150 markets are all similar in regards to nation at around 250,000. * An additional problem Palladium doors has is in regards to the slim number of sales representatives they have.

The company employs only 10 sales representatives. Of these ten, eight are responsible for calling on the 300 non- scoop dealers twice a month, while the 50 exclusive dealers are called on by the remaining two. * The company itself is a littler regional garage door manufacturer in this industry, with the lar! gest macrocosm Clopay Corporation, whose sales exceed $400 annually. This company sells to 2000 independent dealerships including larger home centers like Menards and Home Depot. patronage its size, distinguish awareness is low in the residential garage door. surround: Residential Garage Door Industry * brand garage doors are the most preferred with home remodeling...If you require to get a full essay, order it on our website: OrderEssay.net

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