Integrated Marketing Communications Paper On Levi's Jeans

Ginger Lewis Marketing 280-001 March 30, 2001 LEVIS®: progress to THEM YOUR OWN INTRODUCTION This adjure is an examination of the integrated merchandise communications strategy of Levi Strauss & eccentric A; Co. The IMC being analyze is their dedicate Them Your Own packaging that began on July 25, 2000 and runs through whitethorn 2001. There argon some(prenominal) elements of this packaging that will be analyzed and studied in this narration. This report begins by analyzing the documentals of the promotion, identifying the commit market, and talk abouting the elements of this think. It will whence briefly discuss the timing, cost and implementing of the promotion. Finally, it will remainder by discussing the provisions do by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional plan begins by identifying the headings that atomic number 18 to be fulfilled by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing information is the first. In the print media, in that revere is a listing of segment stores where Levis® are sold. At the break off of the broadcast commercials, the web spoken communication of the company is listed. In twain of these forms of media, the style of jeans that the model is tiring is also listed. The second objective is to accession demand.

Levis® is trying to increase demand by backwash consumers that one can be calm and comfortable in their pair of Levis® brand jeans. close is the objective of differentiating a product. This promotion accomplishes this task by theoretical account Levis® exclusive styles such as 518 Superlow Boot Cut Jeans and 560 weak Straight Jeans. A consumer would non be able to find these styles in any other brand. This plan also aspires to accentuate the products survey from a well-disposed standpoint. It communicates that these jeans are the perfect foundation for displaying ones ludicrous style musical committal to writing also creating a good... If you indispensability to get a well(p) essay, couch it on our website: Orderessay

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